April 21, 2019

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September 3, 2018

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Be the Hero: Be the Change

April 20, 2020

Small acts multiplied by millions of people can help change our world.


Matthew Friedman, the founder of the Be the Hero Campaign, is a humanitarian professional who was formerly employed by the United Nations and the US government, and has lived and worked in more than 40 countries. He has come to realize that if those who work on the world’s problems could solve them, they would. But the fundamental truth is that they simply can’t because the task is well beyond what a few thousand people can fix. Crises like climate change, poverty, modern slavery, and refugees require an army of united people – people who care enough to be the change. 


Friedman believes that collective actions of ordinary people have the greatest chance of effecting a real transformation. He considers everyone who volunteers, no matter how big or small the gesture, to be heroic. Heroism exists, often untapped, within each of us. It is a voice of good, of righteousness, of action, and of love. In today’s world, this voice too often lies dormant and receives very little nurturing. Friedman urges this heroic part of us to rise up in the form of love, expressing itself publicly through good deeds. 


Friedman’s clarion call is this: identify a cause that you are passionate about, accept responsibility for it, surrender, and then step up to get involved. By motivating and training you to serve, he offers a new sense of purpose and meaning for your life. This book will equip you to better understand the importance of these global issues and our collective roles. It’s a step-by-step guide to becoming an everyday hero.

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